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📅 Wed, 28 To Sun, 02 Aug 2026

ChinaJoy 2027 – 24th China Digital Entertainment Expo & Conference

📍 Shanghai, China

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Organizer(s)/Host(s): China Audio-Video and Digital Publishing Association && Shanghai Howell International Trade Fair Co., Ltd.

ChinaJoy 2027, the 24th China Digital Entertainment Expo & Conference, takes place from 28 July to 2 August 2027 at the Shanghai New International Expo Centre in Shanghai, China. Under the theme “One Pulse, One Passion,” the event brings together the gaming and digital entertainment community. Combining B2B business exhibitions with B2C interactive entertainment experiences, ChinaJoy connects game developers, publishers, technology providers, hardware manufacturers, creative businesses and gaming enthusiasts. The exhibition covers PC, console and mobile games, independent games, gaming hardware, animation, digital content, collectible merchandise and emerging entertainment technologies. Visitors can explore interactive experiences, discover products and connect with businesses across the digital entertainment industry.

Range of Exhibition

  • PC, console and mobile games
  • Independent games and game development
  • Gaming hardware and peripherals
  • Artificial intelligence applications in gaming and entertainment
  • Virtual reality, augmented reality and XR experiences
  • Animation, comics and digital creative content
  • Collectible toys and character merchandise
  • Imaging and display technologies
  • Digital entertainment platforms and business services

Target Audience

  • Game developers and publishers
  • Gaming platform operators and distributors
  • Gaming hardware and peripheral manufacturers
  • AI and XR technology providers
  • Digital entertainment service providers
  • Animation and creative content businesses
  • Licensing and business development professionals
  • Gaming enthusiasts
  • Students and emerging game creators

Speakers / Key Persons / Exhibitors

  • Game developers and publishers
  • Gaming hardware manufacturers
  • Digital entertainment platforms
  • AI and XR technology providers
  • Animation and creative content companies
  • Industry speakers and business leaders

Statistics & Indicators

  • Exhibitors: 900+ companies
  • Visitor Entries: 438900
  • Established: 2004
  • Countries / Regions: 35
  • Exhibition Area: 140000+ square metres

Venue Logistics & Access

  • Venue: Shanghai New International Expo Centre, No. 2345 Longyang Road, Pudong, Shanghai, China
  • Metro: Huamu Road Station on Line 7; additional metro and Maglev connections at Longyang Road Station
  • Access: Check your ticket for visiting dates, entrance gates and exhibition halls

Floor Plan

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Date And Time

28-07-2027 @ 9:00 AM To 02-08-2026 @ 6:00 PM

Location

Shanghai

Event Types

Exhibition

Event Category

AdTech,Gaming, Sports & Fitness

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Venue

Shanghai New International Expo Centre (SNIEC)

Shanghai New International Expo Centre (SNIEC)

https://www.sniec.net/

2345 Longyang Road, Pudong New Area, Shanghai, China

SNIEC, the only Sino-german joint venue with western management is the leading international exhibition venue in the heart of Shanghai, a metropolis with 25 million people. It is the commercial hub and gateway of China, connecting the rest of our country with Asia and the world. Most of the country's production and distribution centres are located near Shanghai. Shanghai New International Expo Centre (SNIEC) is located in Pudong New Area of Shanghai and easily accessible using many means of transport.The public traffic interchange named “Longyang Road Station” for buses, metro lines and maglev, stands around 600 meters apart from SNIEC. It takes about 10 minutes to walk from the “Longyang Road Station” to the fairground. In addition, Metro Line 2/7/16/18, Maglev Train and some buses are direct to SNIEC, only need 10 minutes walk from station to SNIEC.
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